Marlboro
Marlboro.com is one of the most visited brand sites in the world, constantly creating bite-sized engagement opportunities for smokers. The brand allowed us to create ideas that our consumers could win or experience. Be it physical or virtual, we built an emotional connection with them. Here are some trailer videos I put together to showcase some of my favorites:
There’s no need to worry about lighter thieves anymore. The first time you download the MHQ app you’ll get this kick-ass, one-of-a-kind trackable lighter case so you’re never without light. Just tap the “Get Trackin’” button in the app to easily track it down – as only Marlboro can.
A daily, ever-present micro-promotion with highly attainable prizes that act as a vehicle for driving repeat app engagement, aside from mobile coupons.
It’s no bull, it’s a bucking bronc. You’ll be back in the saddle with this quick MHQ experience. Just use your phone to balance yourself on top of a bronco. Stay on for 8 seconds and you could win an instant prize or points in your account to use later.
In the summer of 2017, we gave our consumers the chance to discover all the flavor of Marlboro Country in their own way, and no two trips were the same. 8 weeks. 40 epic stops on the ultimate road trip through the West. And each was a chance for you to win. Hop off the highway to uncover the cool, the unusual, and the most flavorful spots along the scenic route. Whether you end up taking the long way around or the mountain pass, end the night at a dive bar or a rodeo, there’s adventure wherever you turn.
Out here, every answer leads to an epic adventure. The West is a land that runs wild and answers to no one. It’s timeless yet ever-changing, full of action and mystery.
We invited consumers to test the truths of the West to get gear. The adventure starts with a backpack and a story that keeps on coming. One story. A series of micro-promotions.